Naming / Brand Identity
Non Profit Organization

Kastelo is a child palliative care hospice brand for children with serious illness.
We´ve created a name that is based on two words, Kids and Castel, mainly inspired by the imaginary world of princesses and prices. Kastelo brand represents a place where kids and their family can feel safe.
Kids are the main target of this brand, this is why we´ve created an open brand system much like a puzzle game.