MAAT Central Tejo

Visual Identity
Art & Culture
2021

This is the new visual graphic language created for the Central Tejo Museum, an old thermoelectric power station converted into a museum and integrated into the iconic Lisbon MAAT Art Center. 
The graphic elements are divided into two themes, one that reflects the exterior and surroundings of the building and the other its interior. These two approaches are formally and chromatically distinct from each other, just like the building itself.
This new graphic language was applied to a collection of items to be featured in the museum store so it could be easily identified with the Central Tejo.

outdoor_Central_Tejo_UMA
outdoor4_Central_Tejo_UMA
notebook_outdoor_Central_Tejo_UMA
illustra1_outdoor_Central_Tejo_UMA
fita_outdoor_Central_Tejo_UMA
notebook1_outdoor_Central_Tejo_UMA
pins_outdoor_Central_Tejo_UMA
saco1_outdoor_Central_Tejo_UMA
fitas2_outdoor_Central_Tejo_UMA
canecas1_outdoor_Central_Tejo_UMA
postcard2_outdoor_Central_Tejo_UMA
canecas2_outdoor_Central_Tejo_UMA
notebook4_outdoor_Central_Tejo_UMA
indoor_Central_Tejo_UMA
indoor4_Central_Tejo_UMA-1
notebook_indoor_Central_Tejo_UMA-1
fita1_indoor_Central_Tejo_UMA
postcards_indoor_Central_Tejo_UMA
notebook2_indoor_Central_Tejo_UMA
notebook4_indoor_Central_Tejo_UMA
canecas1_indoor_Central_Tejo_UMA
saco_indoor_Central_Tejo_UMA
lombadas_Central_Tejo_UMA

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