MAAT Central Tejo
Visual Identity
Art & Culture
2021
This is the new visual graphic language created for the Central Tejo Museum, an old thermoelectric power station converted into a museum and integrated into the iconic Lisbon MAAT Art Center.
The graphic elements are divided into two themes, one that reflects the exterior and surroundings of the building and the other its interior. These two approaches are formally and chromatically distinct from each other, just like the building itself.
This new graphic language was applied to a collection of items to be featured in the museum store so it could be easily identified with the Central Tejo.
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