Kastelo
Naming / Brand Identity
Non-Profit Organization
2013
Art Directors Clube Award Nomination
Creative Club Portugal Award Grand Prix
Creative Club Portugal Award Gold
Kastelo is a child palliative care hospice brand for children with serious illness.
We´ve created a name that is based on two words, Kids and Castel, mainly inspired by the imaginary world of princesses and prices. Kastelo brand represents a place where kids and their families can feel safe.
Kids are the main target of this brand, this is why we´ve created an open brand system much like a puzzle game.
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