Paraguay

Brand Identity
Country Branding
Investment
2017

This design project was developed for Bloom Consulting (strategy) and Kausa (advertising) consortium to create the new Paraguay brand to represent the economic investment policy of this country.
Inspired by the central idea - Paraguay an economic fertile country, we've created a brand and a graphic language to represent this fertile economic environment wich is supported by three main characteristics - economic growth, business opportunities and human and natural resources richness.