Kastelo

Naming / Brand Identity
Non Profit Organization
Portugal

Kastelo a children palliative care hospice brand for children with serious illness.
We´ve creted a name that is a based on two words, Kids and Castel, manly inspired on princesses and prices stories. Our brand represents a place where kids and their family can feel safe.
Kids are the main target of this brand, this is why we´ve created an open brand system much like kids puzzle games.