Claro

Brand Identity
Language Consultant
Portugal

Claro means clear in Portuguese.
Claro is a consultancy agency focused on simplifying and making communication clear.
Simplicity and clarity are the keywords for this brand.
The logo is built with simple parts and these parts if organized in a correct way enables us to read the Claro word.
We’ve also used a very vivid color (fluorescent green) and contraste to re-enforce the clarity concept.